James Franco seems to becoming more and more apart of the cultural landscape surrounding this fucked up epoch. Nevertheless, I have enjoyed everything he has been involved with as of late. I especially loved his performance in the Ginsberg inspired film "howl" (although those animated scenes annoyed the shit out of me.) Check out this Bruce Nauman inspired piece by Franco...
"Capitalizing on the concept of celebrity itself as a ready-made artwork, Alison Chernick cast the Renaissance man in today’s film, James Franco as Bruce Nauman, a contemporary update of Nauman's Art Make-Up video piece from 1967, shot on location at the Standard Hotel, New York." - Nowness.com via Art Ruby